Social Media

Social media is one of those things that you either “get” or you don’t. When I first created my Twitter account, lots of people asked me, “What is Twitter even for?” Those that didn’t ask that made some comment about not needing to know what Ashton Kutcher had for breakfast. I resisted Twitter for a while, having very much the same reactions myself. One of the benefits of my job is that I get to sit in on corporate meetings. Most of the time, this is not a benefit at all. But every now and then, there’s an interesting speaker or topic that really makes me sit up and pay attention. One of these topics was social media and how the healthcare industry could use it. They touched on Twitter just enough to make me a little curious. I still did nothing about it. A few months later, a different group had a speaker discuss social media. This speaker was much more interesting, sharing personal stories and examples. I made my Twitter account that night. Here is an updated version of a video that she showed during her presentation: